Legal
Cookie policy
Last updated 30 April 2026.
Who we are
Iron Tyres is a trading name of Iron Stable Ltd (Company No. 17061294), the data controller for personal information collected through this site.
What we use
Cookies are small files a website stores on your device. We use them to keep your basket between visits, remember your shipping country, and (if you let us) measure how the site is being used.
Categories
Necessary
Always on. The site can't work without these. Includes the basket cookie, the shipping country cookie, and the consent cookie itself (so we don't ask you twice).
Analytics
Off by default. Only on if you accept. We use Google Analytics 4 to count visits and see which pages get used. Data is aggregated — we don't see you specifically, and we don't sell or share what we collect.
Marketing
Off by default. We don't run remarketing or behavioural advertising at present. If that changes we'll update this page and ask consent again.
The cookies we set
| Name | Purpose | Lifetime |
|---|---|---|
| cookie_consent | Records your accept/reject choice for the consent banner. | 12 months |
| tyres-direct-cart | Local-storage entry, not a transmitted cookie. Holds your basket between visits. | Until cleared |
| _ga, _ga_* | Google Analytics 4. Set only if you accept analytics. | 2 years |
Changing your mind
Clear the cookie_consent cookie in your browser and reload — the banner will reappear and you can choose again. Your browser also lets you block or delete cookies entirely from any site.
Updates
If we add or remove cookies, this page changes and the date at the top updates. Material changes will trigger the consent banner again.
Questions
Email privacy@irontyres.co.uk.